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THIS IS STRATEGY

By Seth GodinRead by the author

An essential guide to thinking strategically in a complex, ever-changing world.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world.Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic – a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career.

Godin challenges you to:

  • Identify your "smallest viable audience" and make remarkable work they can't ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow

With Godin's trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It’s a rallying cry for doing work that matters. Already a #1 bestseller in its category.

Whether you're an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference.

Strategy turns our effort into impact. Your journey starts here

On Sale: October 22, 2024

Length: 9 hours 22 minutes

Publisher: Authors Equity

Buy for $20 🎧 Audiobook edition

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About Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

I’ve spent most of my professional life as a writer. I’ve published 22 bestselling books. Translated into nearly 40 languages. These books are a great way to go deep into a concept, and I think many of them stand the test of time.

Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.

My book before this one is THE SONG OF SIGNIFICANCE. The one before that is THE PRACTICE. And the one before that is THIS IS MARKETING, all three were bestsellers.

I am the founding editor of the all-volunteer CARBON ALMANAC. It’s the most

important project of my career.

Check out Your Turn. It’s illustrated and shareable and provocative. I designed it and self-published it, and I hope you’ll invest a few minutes to see what you’ve been missing.

In 2015, I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn.

More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.

I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read my free ebooks on the placebo effect and education. And there are five TED talks. I pioneered ethical online direct marketing, now a $30bn a year industry.

Go, make a ruckus.

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